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Grab Promo

For the entire month of Dec, get 30% off your order (50% off for new users) with Grabpay! T&C applied.

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Just Blocks

Full Collection

Bubs & Friends

At Bubs & Friends, we bring play to life!

Children learn best through play; we started Bubs & Friends with the vision that we could change the way children play today. We believe 3 well-chosen toys are better than 10, this leads us to scout for safe, high quality and fun products that are designed to last and grow with your children.

Our Story

Baghera

Just Blocks

Guidecraft

PlanToys

Olli Ella

Kitpas

Poppik

Dr Zigs

Londji

HeyDoodle

Hello Bao